Choice of Plot

The ultimate idea of the trailer is that it starts with a man waking up and preparing for what the audience presumes is a normal day. However as it progresses each significant event of his morning i.e. as he switches his alarm clock off it will lead to shots from a scene that will happen later on in his day. For example, the closing of his front door could lead to the gun being shot in the later scene.

The genre of the film is thriller/action, thus we will include the conventional genre elements of creating suspense, creating enigmas, fast paced jump cuts, chiaroscuro lighting and strong conventional Propp character types. The focus of the trailer is to create enigmas for the audience in order to hook them in, although it is a thriller so therefore there will be dramatic qualities to the film in the trailer we hope to make it more action based since it’s only a teaser trailer.  

The main focal marketing point for our trailer is its genre stereotypical set up, in that although it’s not a brand new idea it’s still a well-developed classic that conforms to well established conventions. However, due to the seemingly stereotypical narrative film it will therefore shock audiences through its twists and turns of which they would not have guessed from the trailer. What will also be a selling point for our film will be the fact that Hassan Khan (a highly credited director) is directing the film, therefore attracting fans of him and his films will want to come and see it. We would hope that it will be shown in all major cinemas such as Odeon and Vue due to its wide audience appeal. 

                                               

Our main target audience for our trailer is mostly male teen audience due to the heavily populated action shots which are usually associated with a male demographic. They will probably be aged 15-30 (as our film would probably get a 15 rating) and will be the typical mainstream cinema goer who shops in the mainstream shops such as Topman etc. However this won’t be an all-male target audience, although the trailer itself will be mainly male orientated, the film will have dramatic elements to it making it more appealing to a female audience who are more interested in the relationships and developing plot line of the story.